Giveaway is done!

What Grows in Heavy Rain did the best in my giveaway and climbed to #53 on Amazon in the New Adult section.

Today is also the last day of the early bird special of my Costa Rica workshops this July. Prices go up $100 tomorrow to $1000.

Feeling good, feeling tired, but also excited to do this again! I learned a lot from the first workshops and am more than ready to lounge by the pool with writers, comedians, yogis, and rum.

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Join us — See you in Costa Rica!

 

 

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Workshop with Ariana Seigel, Jenna Conner, and Tiger Surf School

There are only 7 more days to sign up for the early bird special of Fuck Brand: What’s Your Mission?! Costa Rica July 15 – 22, so I wanted to let you all know a bit more about the workshops and the workshop leader.

Ariana Seigel is our workshop host with her awesome and funny pointers on discovering your mission as a comedian and writer:

 

Ariana recently finished her workshop in Los Angeles!

 

Our yoga teacher, who we will rise and shine with every morning, will be Jenna Conner @curviyogi16:

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Three meals/day will be prepared by Arlene Tucker, who did a yummy job in our last workshop! Look at that spread:

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We will have one group day trip to Tiger Surf School where you can take either a surf lesson or ride a kayak, whichever is more comfortable for you! Or, just lounge on the beach with a book.

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After our surf lesson, we will take a hike around Jaco beach. Look at that view!

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…And you’ll be staying at Norma’s Villas in La Garita, Alajuela for the week!

 

Dates: July 15 – 22, 2017
Place: La Garita, Costa Rica
Price: $900 until May 15, $1000 after
Includes: 3 meals/day, room, workshop, daily yoga, one beach trip
Does Not Include: airplane ticket, taxi rides to/from airport, other daily excursions

So what are you waiting for?! Visit http://www.normasvillas.com/retreat or email lisaatnormas@gmail.com for more information.

Paying through EventBrite will cost an additional fee. Payments through PayPal will not include fee. Email for more information if you’d rather pay via PayPal!

 

Advertising with My Full Ass

So on Day 1 of my book being published, I was all excited about using Amazon’s ad tools. I did the exclusivity deal with them and all that jazz. But there is one problem.

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My book is being listed as erotica, and erotic content cannot be advertised. However, my book is not erotica. There is reference to sex, like when one of my characters vomits during a blowjob, but nothing super detailed and definitely not anything that would qualify as sexy.

I check my settings and I have my book listed under women’s fiction and general fiction, not erotica. So I write in to the good people at Amazon. I receive this response:

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I still cannot advertise, so I wrote back. But they seem to be nice and genuinely trying to help, which I appreciate. So I will have to use Amazon ads another day.

I am still allowed to do a giveaway, which I will be doing from May 5 to May 9. So save the date and download a free copy of my book on or between those dates!


Aside from Amazon, there is the wonderful world of Facebook to advertise on! First, I was trying to get people to download my free book, or to Like my Facebook page. Those results were pretty bad. So after listening to some Rocking Self Publishing podcasts and a warm bath filled with cupcake confetti bubbles, I made new ads to test out what I had learned.

I made four ads. I thought about who would be interested in my book. My book is about:

  • Broke millennials
  • who live in NYC
  • who are minorities
  • are loaded with student debt
  • work in tech
  • and support the Black Lives Matter movement

So . . . Bernie Sanders. Right?

I added other interests at first, but I began with Bernie Sanders, the TV shows Girls and Broad City, and Bojack Horseman, just because I really like Bojack Horseman.

Age range: 18 – 40

Location: United States, and one of my ads I added Canada

My Facebook ads did way super better. I’ve gotten far more clicks to my direct book page. Check it:

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The four ads you see have slight variations to the age, location targeted, and the copy of the ad. One of the ads also has Hillary Clinton as an interest, where the others do not. People between the ages of 18-34 seem to be clicking more, so I made one ad targeting just them.

$.18 per click is obviously the most successful ad, but the others are new, so I am waiting to see how they pan out.

Only one of these ads has converted into an actual sale, but in terms of exposure, this has been great and I will continue using these ads and this targeted approach.

Next I will be looking for ways to maximize free exposure! With, as usual, my full ass.

Until next time.